Hi team, Currently, it is not possible to push common properties to all hits, especially for PAGEVIEW hits triggered by the tag. My client, Fortunéo, would like to filter reporting based on custom variables without adding extra events. While custom tracking could be integrated, it is not a suitable solution for them. A possible improvement would be to allow filtering on custom variables that are included in TRANSACTION, EVENT, and SEGMENT hits. This would give users more flexibility in their reporting without requiring additional event tracking. Best regards, Benjamin