Additional Transaction Rate Formula
P
Product Team
Hiya Amy Priola, thanks for this post! I have a few more questions for you:
- Can you provide more context on why the Total Transactions / Unique Visitors metric is important for your business?
- Are there specific scenarios or use cases where you find the current transaction rate formula to be insufficient?
- Would you like this new formula to replace the current one or would you prefer to have both options available?
A
Amy Priola
Product Team I have attached an example of a scenario where the Total Transactions/Unique Visitors metric is important to look at.
This seems like an edge case, but the transaction rate of UT/UV measured a dip across variants while transaction rate = TT/UV measured growth across variants.
Since AOV and Rev use the Rev from TOTAL transactions, we believe its important to keep the transaction rate consistent and use TT/UV.
Ideally we would like to use this as our default formula but would like to have both calculations available.